Cohort shows the user retention. We define cohort as “the percentage of users that do something in one timeline, and do it again in the subsequent timeline”.
Last 7 Days (default)
Last 4 weeks
Last 3 Months
All the connected platforms to that project (default all)
After selecting the date range and platform option user will get the following analytics:
The percentage of users that do something (defined by action) in one timeline, and do it again in the subsequent timeline. User retention are showed in 7 days, 4 weeks or 3 months segment after first interaction.